Freelance SEO Services
Technical SEO plays a vital role when it comes to improving your organic visibility. Most SEO agencies will obsess over Google rankings and while this is important, my primary goal is to increase revenue and help you grow your business.
Let’s face it, you could drive all the organic traffic in the world to your site, but if it doesn’t convert into leads or revenue, then what’s the point? Technical SEO has become more important than ever before, in addition to content marketing and Digital PR.
Improving your organic traffic is centered around
Technical
Ensure your technical SEO is strong so search engines can crawl, index and rank your content.
Relevancy
Does your content deserve to rank vs competitors.
Reputation
Editorial links still play a role, but authority and brand reputation go hand in hand.
Experience
Good user experience and accessibility increases traffic & conversions
SEO is changing
With Google switching to a search engine that uses machine learning and a mix of AI systems when evaluating if a site matches a user’s query, it’s imperative you understand how all this works.
Google’s core algorithms use a “people-first content” approach that prioritises trustworthy information created for users, not search engines. Google then uses RankBrain (Machine Learning AI) to look at user engagement and many other signals to rank pages.
What makes your content different from other sites’ rankings? Topical authority is important when understanding your topics, demonstrating experience, knowing your audience and creating original insightful content that meets those needs.
Google also uses search quality raters to help in the process of evaluating what should rank in the SERPs. Ensure your site is mobile-friendly, loads quickly and has a solid user experience. Use structured data to help Google understand your content better. Build quality backlinks from reputable sites to enhance your site’s authority.
Most brands and businesses I work with don’t fully understand what actually is involved in a website audit, without getting too Technical savvy.
A fully comprehensive website audit is carried out to form a technical SEO strategy. After I’ve identified potential issues on your site, I can then get to work resolving those issues to improve organic performance.
How I approach technical SEO
How I approach technical SEO
Most brands and businesses I work with don’t fully understand what actually is involved in a website audit, without getting too Technical savvy.
A fully comprehensive website audit is carried out to form a technical SEO strategy. After I’ve identified potential issues on your site, I can then get to work resolving those issues to improve organic performance.
Expert in technical SEO
I have years of experience in all types of SEO, including content and outreach. However, my main focus has always been on the technical SEO aspects of your website. Part of the work includes content optimisation and detailed recommendations to improve your existing content; however, if further content creation or new pages are required, I will refer this work to copywriting experts whom I know and trust to deliver the best results.
The Objective
My goal is to fix and optimise your website so that it can perform well in organic search.
Different to an agency
I’m not a digital agency with 30+ employees. There are no account managers, junior, or senior SEO executives. I like to ensure I get the job done properly and to a high standard by providing extreme value to all of our clients. All communication is done via email, phone, Slack, or Zoom conferencing if you prefer, but I can also arrange face to face meetings if necessary.
I do prefer to meet everyone involved in a campaign so I can get a real feel for the business, especially if I am working with you on long-term projects. This helps me get a clear understanding of your values and vision for the business.
Website Audits
I'll carry out a full SEO audit to highlight and understand any issues on your website and identify opportunities for growth.
WordPress SEO
I'll optimise and configure your WordPress site with the correct settings and trusted plugins to help improve your organic performance.
Site Migrations
Our migrations ensure that you preserve organic visibility and avoid errors when moving to a new domain, relaunching or moving from HTTP to HTTPS.
Competitor Analysis
I'll help you understand why your competitors are performing better than you in search by identifying their strengths and weaknesses.
Keyword Research
I'll carry out keyword research to ensure that the right pages are targeting the right keywords, in order to drive the right kind of visitors.
SEO Maintenance
Need help optimising your new site?, setting up tracking and make sure your site is error free.
Looking out for you
I live and breathe SEO, so communication and providing value are extremely important to me. I’m available on the phone at all times, and any message you send will get a response within 24 hours.
Fresh ideas
Everyone has great ideas to improve their site, but what we don’t always know is whether those ideas will have a negative impact on SEO. I’m always available to collaborate on your ideas and share my professional insights before implementing anything new.
Google Looker Reports
I use Google Looker Studio for reporting on your organic performance using what I think is the best dashboard I’ve ever come across.
SEO Monitoring
I keep a close watch on your website every day. I’ll deal with any issues as soon as they arise, leaving you to focus on running your business.
Brands I've worked with
I’ve worked with more than 100 different brands, in sectors such as e-commerce and retail, financial and legal services, property, betting, sports, construction and marketing.
