What is a competitor analysis?
Part of the technical SEO audit includes understanding who your key competitors are and how much organic visibility they have in your industry. There are many things I look at when carrying out a competitor analysis.
What keywords do they rank for and are they valuable? Which outreach (PR) strategies are working best for them. What is their content strategy? Do they have valuable engaging content that is empowering their brand and winning business? Can I provide better quality content? Is their website mobile friendly?
These insights gained will allow identifying your competitor’s strengths and weaknesses and determine how difficult it will be to either outrank them or at least compete against them.
I will analyse your top 5 competitors using various tools and proven tactics to uncover opportunities to improve your organic performance.
As part of the competitor audit process, I’ll gain insights into:
Their organic strategy, what terms they rank for and what content strategy they have in place?
What PR coverage do they get, who links to them and why?
Why are they generating more organic traffic, leads and revenue than you?
And, what you need to do to outperform them with insights and recommendations.
Why do your competitors' perform better in search?
You can’t escape the competition, but getting an understanding of your competitor’s strengths and weaknesses will allow you to gain an advantage when it comes to improving your organic visibility.
Fresh opportunities
I’ll provide solid recommendations and ideas to improve and outperform your competition. Any insights will be focused on your competitors and how you can gain an advantage.
Backlink analysis
Understand where your competitors are getting links and coverage from. Start improving your site authority by looking at your competitor’s backlink profiles. I’ll provide top-level recommendations.
Competitor Intelligence
It’s not spying it’s research into why your competitor ranks so well and you don’t. Understanding their SEO strategy and how you can take advantage, whether that be poor UX, low performing content, or Technical SEO issues holding the site back.
Content Review
Which of their pages perform the best and receive the most engagement? What type of content are they publishing? Is there an opportunity to do something better to outperform them? Without quality content that attracts users to your site, it’s going to be difficult to compete.
Useful Resources
I use many different tools to analyse your competitors but SEMrush provides more data and features than any other tool I’ve used and is a complete SEO toolkit to researching your competitors.
Moz has a wealth of how-to resources and strategies to help you perform a competitor analysis. The content is gold and you can gain insights over your competitors with the latest strategies and tactics.
Sound Good?
Understanding why your competitors perform better in search can be challenging, let us do the research and come up with a strategy to help improve your organic performance.
Sound Good?
Understanding why your competitors perform better in search can be challenging, let us do the research and come up with a strategy to help improve your organic performance.