General Questions

The return on investment of SEO will continue to climb long after PPC has peaked. PPC has instant results and can generate visitors to your site whenever you want however, you pay on pay-per-click bases. SEO is a long term investment but can achieve great results for years to come, whereas once you stop bidding on keywords, so does the traffic.

For most business owners it’s difficult finding the right digital agency to work with. Though going agency can be much more expensive vs freelance, cheaper does not mean poor value.

Freelancers such as myself can offer you more support rather than sticking to a set of hours each month. A good freelancer will have years of experience working with digital agencies and a passion that is unparalleled when compared to managers who have a set amount of time and dedication to work on your site, depending on your monthly budget.

However, it can also be dangerous if that person doesn’t actually know SEO best practices and doesn’t follow the ethical way of doing SEO.

99% of the time, YES! It doesn’t matter what type of business you have, as long as there’s demand for your products and services then Organic traffic is a channel to invest in.

If you’re a local business, then acquiring customers around your local areas is important if you want to gain as much visibility as possible.

According to Google Over the last two years, searches for local places without the qualifier “near me” have grown 150%, faster than comparable searches that do not include “near me.”

Depending on what issues have been flagged during the audit process, there is a lot of work that goes on behind the scenes that the client doesn’t know about. This can include, researching, analysing data, technical amends, competitor analysis which all impacts Organic performance.

Being transparent and having affective communication with clients through on-going support and monthly reporting allows you to see what actions have been carried out each month, how the campaign is performing and what actions will be implemented the following month.

SEO Related Questions

Any freelancer or agency guaranteeing you rankings can’t be trusted. No one can control what sites can rank for any given term. Search engines like Google are constantly improving their algorithms.

I’ve come across clients who have worked with other digital agencies claiming they have some special relationship with Google or know someone who can help you rank better. This is not true and you should stay clear of anyone who tells you that.

Depending on what your objectives and goals are for your business, once an audit has been carried out to establish your Organic performance and what you currently rank for, we can then suggest and optimise your existing terms but also research more terms which you’re not currently targeting which could have good intent to convert better.

We map out your site to make sure the right terms are targeting the right pages.

Every SEO would be proud to rank for Solicitors, which is highly competitive and would cost a considerable amount of costs, time and resources to achieve something that broad.

However, ranking for Solicitors doesn’t necessarily mean it will convert into a lead for you. You could send as much traffic to your site as possible but if it doesn’t convert then what’s the point.

For example, if someone is looking for a Solicitors in Manchester, traffic from Alabama isn’t going to be relevant for your business. Having said that, its much more cost effective and pragmatic to target terms around your locations.

From the time of writing this, Google doesn’t separate voice query data vs text data. Generally speaking, the search intent differs depending on the query and whether it would be valuable as part of the keyword strategy.

People often use home devices such as Amazon Echo or Google Home to ask Google’s voice assistant “where is the nearest coffee shop near me” vs someone typing into Google “how do you make a face mask“. The latter is a spoken query that the voice assistant is more likely to respond to. Google and other voice assistants get their data from the knowledge graphs, the featured snippets from the search results, or Wikipedia pages.

Personally, there isn’t much value in voice search queries at the moment if your goal is to convert users online, however, I still think there is value if you own a local business, and people want to find the nearest coffee shop or find out what the opening times are. There are many ways you can do this, but making sure your Google My Business listing is correctly filled out will increase your chances of answering such queries with the voice assistant.