Launching a new site with no organic visibility yet?
Every website is different, so I understand if you’re just about to launch with no online visibility just yet. But, like any website, it’s important to make sure the site is technically optimised for SEO, tracking is setup and configured, and the site is error-free before going live.
Let’s face it, you might not be in a position to invest in SEO for the long term right now, that is absolutely fine, however, it’s still imperative to make sure your site has optimised page titles in place, meta descriptions to entice users to click on your page over others in the search engines…
and many other key factors that can make or break your site, not to mention tracking to see who has visited your site. For a one-time fee, I can carry out all the necessary checks and optimisation needed and know that your site will be error-free and optimised for users.
No Headaches
Let me take care of all the necessary technical amends, onsite optimisation, and the tracking needed to measure performance, leaving you to focus your energy on those other important things.
Tracking
Configure and set up Google Analytics, Google Search Console & Google Tag Manager
Goals
Set up goals for tracking your form inquiries, see how many people downloaded your PDF, or watched your video.
Ecommerce
Add Ecommerce Tracking to your website or app to report on sales data and performance.
WP Plugins
Less is more, but installing the right plugins (WordPress) or other CMS systems is imperative for site performance.
Page title optimisation
Optimise your page titles with the right keywords to attract the right type of visitors to your site.
Meta Descriptions
Write compelling meta descriptions and heading tags to entice users to click on your listing.
Canonical tags configuration
Avoid problems caused by identical or near "duplicate" content appearing on multiple URLs on your site.
Robots.txt testing
Make sure you're not blocking any pages that should be indexed in the search results.
XML Sitemaps
XML sitemaps help search engines discover pages on the site. I recommend having individual sitemaps for each type of media.
HTTPS/SSL install checks
Is your website secure with HTTPS? Prevent any malicious hackers from entering your site with an encrypted protocol.
Site clean up
Make sure search engines can crawl, index your site, and remove any duplicate, thin pages that devalue your site.
Site Speed
Make sure your site is lightning speed on both mobile and desktop devices.
Open Graph Meta Tags
Does your content display correctly on shared social media platforms.
Google My Business
A GMB profile has many benefits and could potentially show your brand on the right-hand side, also known as the knowledge panel.
Responsive
Does your content render correctly on Mobile devices? A mobile-friendly analysis will be carried out.
Architecture Consulting
I'll provide any further improvements to be made to the structure of your site to leverage other organic opportunities and more.
Medium length display headline
Change the color to match your brand or vision, add your logo, choose the perfect layout, modify menu settings, add animations, add shape dividers, increase engagement with call to action and more.
Above and Beyond
Communication is paramount to getting things done. There are no account managers to nag or wait to get back to you. You’ll be liaising directly with me via phone support, email, and slack.
Work with any CMS platforms
WordPress isn’t the only CMS platform, I’ve worked with others but all equally have a lot in common, such as Sitecore, Shopify, Magento, and other custom bespoke platforms.
Useful Resources
Increase trust with your users and purchase an SSL starter. Most web hosting firms come with a free standard one as part of your package to get you started.
WordPress is an open source site builder and completely free to use. There are 1000s of themes to choose from but be mindful that not all themes are great for SEO. There are over 50k plugins to integrate on your site.
FAQs About SEO Maintenance
Yes, I will need login access to make any changes to your site. Any recommendations will be sent across before I amend anything and all changes will be tested first.
No, Google and other search engines don’t use meta keyword tags for ranking purposes. Personally, I don’t add them in any way as it allows your competitors to take a sneak peek at what terms you’re trying to rank for.
Yes, no matter what type of site you’re launching, it’s web standard now to have an SSL certificate. This means your site will load via HTTPS://www instead of the HTTP protocol. Don’t worry if you’re not sure how to set this up, I’m here to help.
Moving to HTTPS also secures your site online against any malicious bots or hackers trying to steal your personal data. In addition to this, all modern browsers now flag sites that are on HTTP as non-secure to users, which will have an impact on your conversions.
This is a controversial question. My own personal choice would be WordPress as it allows you to make changes quickly and saves on development costs. Whereas if your CMS doesn’t have some of the SEO functionality needed. It will take more time and increase your web development costs over time. I’m more than happy to provide feedback if you’re using a bespoke CMS.
Sound Good?
Give me a call today and let me help you launch your website without worrying if it's optimised for search and users.
Sound Good?
Give me a call today and let me help you launch your website without worrying if it's optimised for search and users.